Daum Weigle began working with a small, little-known manufacturer of products for law enforcement. Regularly placed articles in business, trade and consumer media began to build awareness. Television news coverage in targeted cities also
added to company recognition. The agency was also able to find a well-known celebrity to promote the company's products — leading to further national attention.
Today, the company has expanded its dealer channel, become the leader within its niche market and increase profitability.
Creating a Facebook Presence
Daum Weigle was tasked with starting a major national corporation's social media presence from the ground up. Through extensive industry knowledge Daum Weigle headed up a B2C Facebook page that gained over 10,000 followers in less
than a year with steady month-to-month growth and growing fan engagement.
Using social media expertise, Daum Weigle was able to hone in on the clients Facebook target market to create engaging content, original campaigns and continually bring fresh ideas to the platform. The team was also able to implement a successful strategic plan for addressing the client's customer complaints that publicly appeared on the Facebook wall.
Integrating New and Old Media
A high-tech Fortune 100 company wanted to step up marketing efforts in one of its key vertical market areas. Daum Weigle worked with the marketing team to not only provide traditional public relations support, but to also take the
message digital using online and social media.
The Daum Weigle team learned the vertical market industry and began following trends, legislative issues and industry news. A campaign was put into place to show the company’s expertise in this market including ghost-written bylined articles, blogs and a dedicated Twitter account. This campaign positioned the company as a leader in the industry and gave it a way to reach key decision makers.
Daum Weigle also provided the company with a monthly internal newsletter containing headlines and news about the vertical market. This was sent to the internal team giving members valuable industry information for continued sales and marketing efforts.
Making a New Market
A European-based software firm wanted to maximize its presence in its largest market — the U.S. – and had just opened an office in this country to directly sell products via a new dealer channel.
Using news releases and interviews with major
trade and business media, trade show support and industry analyst relations, Daum Weigle helped the company not only gain awareness with U.S. customers, but also to grow its dealer channel, add new partners and increase sales.
Corporate Blogging
Daum Weigle presented a national B2B client with the idea to join the blogging community to further grow its social community and showcase industry expertise. The idea grew as Daum Weigle single handedly created a corporate blog site
that in within a year outranked several of the client's own website homepages in terms of monthly traffic.
Our team worked closely with the client's leading team members to provide a consistent stream of newsworthy content. Through this project Daum Weigle was able to prove the value of corporate blogging to the C-level team members. The site now continues to grow and serve as a social hub.
